How to Grow a Small Church

A small church building in Austria

How can we grow a small church? In spite of what we see on television the majority of churches in America are under one hundred members. The following tips apply to really small, struggling churches as well as average size churches that may have reached a plateau. Pastoring small churches can be a challenge, but there are a few simple things you can do to help your church grow.

Be passionate. The pastor of a church I’ve been attending recently ministered on being passionate. If we are going to grow our church, we must be passionate about the ministry. Those in the Bible who accomplished great things were passionate and committed men and women. Elijah was passionate and unafraid when he confronted Ahab, the king (1 Kings 17-19). As a result, he saw a nation touched by God’s power.

Pray. We must be men and women of prayer. No great work has ever been accomplished for God outside of much time in earnest prayer. It was said of Jesus, “And in the morning, rising up a great while before day, he went out, and departed into a solitary place, and there prayed” (Mark 1:35 KJV). It was said of the early church, “These all with one mind were continually devoting themselves to prayer along with the women” (Acts 1:14 NASB).

I must qualify this somewhat. My spiritual overseer in the ministry, the late Dr. Paul E. Paino, frequently said, “Great preaching and great praying alone will not build great churches.” Some of the greatest preachers and most committed prayer warriors continue to pastor small struggling churches. It takes more. God may move and bring us people, but it’s up to us to keep them.

Meeting places. Make sure your facilities and meeting places are up to par. No matter what type of building you have, make sure it looks the best it possibly can. Paint and cleaning supplies do wonders for both the inside and outside – and always keep up on the grounds. The church we’ve been attending recently is small, but the first time I went to a service I was very impressed by how nice it looked inside.

Advertise. Use media and publications in your area to let others know about your ministry. Almost all towns and cities have some sort of news outlets that offer free public service announcements and news releases. It’s foolish not to take advantage of them.

When pastoring I’ve always used local news outlets for nearly everything we had going on. Even if it’s as small as a pitch-in dinner, VBS, a special meeting, or a concert; let people know about it. Write up some general information, explain your event or activity thoroughly, and then take it to the local paper. You can also mail a condensed version of the announcement to your local Christian radio and TV stations. If promoting a concert or guest speaker, always submit a picture with your news release. They will usually include a small photo if they have room, and a picture will help bring attention to your article.

Signs and church information. Make sure all your signs and displays are clear and accurate. For example, make sure Sunday school and service times are clearly listed, especially if you have multiple services. If our service times are not accurate, it can be very confusing to guests and newcomers. Also, make sure relevant information is kept up-to-date on marquis, Internet advertisements (denominational information if it applies), websites, brochures, letterhead, business cards, and other ministry materials.

Accessibility. Pastors, we must be accessible. Make sure your contact information is displayed clearly so people can reach you. Preferably, you should hold regular office hours so people will know how and when to reach you at the church – so they won’t have to call you at home (unless it’s an emergency). If you are bi-vocational, or live a distance from the church, make sure you have a local number where you can be reached. The church should at least provide a cell phone with a local number for their pastor. For a few years, I pastored a church that was an hour and a half away from my home. During that time we forwarded the church phone to our home.

Visitors. Visitors are very important to the growth of your church. For each visitor, make sure you…

• Welcome them. It’s important for all visitors to feel welcomed, cared for, and accepted (Romans 15:7), but not embarrassed. Visitors should never be put on the spot or feel like they are on display.

• Get their personal information. Make sure you fill out a card or sheet with each visitor’s basic contact information. What is normally used is a visitor’s card requesting information such as name, mailing address, phone number (home and cell), and email address

• Contact them. It’s imperative that visitors be contacted. A letter should be sent to them first thing Monday morning, thanking them for visiting and offering your services. If the pastor doesn’t have time, someone should be designated to send the letter out for him (in his name). By the end of the week, the visitor should be contacted by phone as well. I usually waited until Thursday so they had time to receive the letter I sent earlier in the week. If they are open, a home visit can be good too.

Visitation and follow up. The sheep or congregation need to be visited and followed up on as well. If a member of the congregation misses two or three weeks in a row, they should be called or visited. We never know what they may be going through. Jesus stressed the importance of this in Luke 15 with three illustrations: the lost sheep, coin and son.

I would rather have people complain because we loved them too much than because no one ever called them when they left. If someone leaves to attend another church, you should let them go. If they have strayed from the body, we must go after them.

Regular visitation is needed as well. A phone call doesn’t take up that much time. Set apart a regular time to call people to see how they are doing, pray with them, and show them you care. You’ll be amazed by the results. As the church grows, this can also be delegated to the leadership.

I also usually called everyone for any special events and services we were having. I would go through our entire mailing list of everyone who had ever visited the church and remind them of what was going on and secure their commitment to be in attendance. As a result, we usually had a good turnout and the people (as well as myself) were encouraged. A good turnout to a special service always helps strengthen and encourage the body.

About the Author

Gary Linton is a writer, teacher, church planter and preacher with over 30 years of ministry and church planting experience. As founder of GSL Ministries, Gary trains and encourages pastors and church leaders from all walks of life.